Ideas that drive results
During the 2026 FIFA World Cup, Noblex expanded its presence beyond Argentina to connect with the thousands of Argentine fans who traveled to the United States for the tournament.
At Agencia Quiroga, we developed a Digital Out-of-Home (DOOH) strategy that brought the brand’s messaging to major fan hubs and high-traffic areas. The campaign launched in Miami with premium digital billboards strategically placed along high-density corridors, and continued in Dallas, where a mobile LED truck toured key locations such as Klyde Warren Park, Fan Fests, and other high-volume gathering spots.
How We Transformed Miami into Noblex Territory for the World Cup
In Argentina, Mapfre kicked off a new brand chapter with a refreshed identity and a new communications platform under the tagline “Vamos donde vas.”
At Agencia Quiroga, we supported this launch with a media strategy designed to drive scale, visibility, and nationwide reach for the rebrand. The challenge was delivering the new message simultaneously across diverse audiences and locations nationwide, blending a regional presence with high-reach media.
How We Rolled Out Mapfre’s Rebrand Nationwide
In Argentina, Philco’s “Winter Victims” campaign turned an everyday winter frustration into a meaningful opportunity to connect with its audience and position its washer-dryer as a practical solution for the season.
At Agencia Quiroga, we developed a multi-channel, nationwide media strategy combining Out-of-Home (OOH), broadcast TV, cable, radio, shopping malls, movie theaters, and streaming platforms. The campaign was deployed across CABA, Greater Buenos Aires, Córdoba, Rosario, Mendoza, and Santa Fe, with a heavy push during May and June and extended OOH coverage through August.
How We Leveraged Winter for Philco
To mark the release of “Spider-Man: A New Day,” we partnered with Grupo UMA Central America on a regional activation for PULSAR by BAJAJ, bringing the excitement of the big screen beyond the theater and directly to its consumers.
At Agencia Quiroga, we coordinated an integrated strategy across Guatemala, Costa Rica, El Salvador, Honduras, and Nicaragua, tailoring a single regional vision to the unique dynamics of each market.