GLOBAL TEAM
Gustavo Quiroga
Founder & CEO
Gustavo is Argentine, passionate about the world of advertising, graduated in Advertising and Communication from the University of Business and Social Sciences.
In 2001 he founded EPM Gustavo Quiroga SA, the first media agency in Argentina to offer services nationwide and become a benchmark in the media and communication industry. With his entrepreneurial vision and tireless dedication, Gustavo led his agency to success, positioning it at the level of international agencies.
In 2010 Quiroga relaunched as a Global Media Agency, first in Mexico and then expanded to Bolivia, Brazil, Chile, Colombia, Ecuador, the United States, Paraguay, Peru and Uruguay; in some cases with their own subsidiaries and in others with representations, thus serving international accounts. In 2019 the agency joined ICOM Networks, one of the world’s largest independent global networks of Advertising, Media and Marketing Agencies, thus consolidating its presence worldwide.
As founder and Global Chairman of Agencia Quiroga, Gustavo continues to lead and expand the agency with his passion and innovative vision. His dedication and strategic vision have led the agency to become a leader in the global advertising market.
Outside of his professional life, he enjoys music and outdoor sports, especially horses and polo, a passion he shares with his family and friends. His love for life and his creativity are characteristics that make him stand out in any field.
Daniel Coscia
CFO
Argentine, originally from the town of Ramos Mejía, Daniel is a Public Accountant from the University of Buenos Aires and has an MBA from UADE Business School. He began his career in the audit world at Deloitte and E&Y, and later ventured into the retail industry with Unimarc and the Auchan start-up in Argentina.
With more than 15 years of experience in the media agency industry, he played a key role in the growth of Havas Media since its founding as CFO and later as COO, leading the Argentine market and participating in the opening of new markets in Brazil. , Chile, Paraguay and Uruguay.
Daniel was also part of ADFI Mobile Marketing, a technology company focused on developments and digital marketing, as Global CFO and General Manager of the Argentine subsidiary for three years. In 2022 he joined Agencia Quiroga as Global CFO, demonstrating his ability to lead and manage teams in the business world.
Outside of his professional life, Daniel is passionate about sports and music.
Guillermo Bucossi
Head of CAF & CFO ARGENTINA
Guillermo is an Argentine public accountant graduated from the University of Buenos Aires, with more than 20 years of experience in the financial administrative field. Since 2005, he has been the Financial Administrative Director at Agencia Quiroga and since April 2022, he has additionally assumed the position of Head of CAF.
Previously Guillermo was Chief and later Financial Administrative Director at ZMS (Zenith Media that later became Ignis Media Agency); Administrative Manager at Meyer & Meyer Direct, a direct marketing and promotions agency. He also worked at CONICET, at the Science and Technology Commission, and was a tutor at a secondary school.
But Guillermo’s life is not limited only to work, he has been practicing martial arts for 43 years, being 1st kyu in Judo and 3rd Dan black belt in Okinawan Kempo-Karate and 5th Dan in Tang Soo Do (Korean karate).
Guillermo Henrich
Head of Operations
Guillermo has a degree in Administration. Argentine, with a postgraduate degree in Business Management obtained from the UCA. With more than 20 years of experience in media management, he has held leadership roles in key areas such as Sales Management, Supply Chain and Production Management.
All this has given him extensive experience in negotiation, process implementation and project control.
Currently, Guillermo works as Head of Operations, where he ensures that each team has the support and tools necessary to meet the proposed objectives and that the processes are carried out effectively.
His focus on solidity and professionalism towards the client and internal efficiency in daily activity, has allowed him to establish a high level of quality in his work.
In addition to his professional career, Guillermo sets the tempo in his personal life, as a drummer in a rock band that makes 80s music.
This combination of skills, both in his professional career and in his personal life, make Guillermo a highly qualified and multifaceted individual.
Ezequiel Nigro
Trade Manager
Ezequiel is an Argentine professional, originally from Zárate, Province of Buenos Aires. He is an Electromechanical Technician and a University Technician in Accounting, Taxation and Costs from the University of Business and Social Sciences. With more than 17 years of experience in the world of advertising, Ezequiel started at Carat Argentina in the Administration and Finance area, to later develop the audit sector.
Later, he joined Quiroga where he participated in the creation of the Control Department and provided support in areas such as Business Analysis, New Business and Purchasing.
Since 2015 Ezequiel has followed his passion for data and numbers focusing on the trade sector. For the past 3 years, he has served as the company’s Trade Director, overseeing all its operations.
In addition to his professional career, Ezequiel is passionate about technology and sports. He enjoys playing golf, soccer, tennis, and more.
As a key member of the team, Ezequiel brings valuable experience and knowledge to the success of the company.
Yanina Giménez
Talent Director
A passionate Argentine professional, Yanina has dedicated more than 20 years of her life to the Human Capital area. With a degree in Labor Relations from the University of Buenos Aires and an MBA from the UADE Business School, she developed in the industry of multinational media, communication and creative agencies.
For more than 12 years he was part of the Human Resources team of the Havas Argentina Group, where he served as Manager for 5 years. She also worked as an external consultant for Culture & Talent Management for Naya Comunicaciones.
In 2022 Yanina joined Agencia Quiroga as Global Talent Director, where she focuses on promoting the creation of an internal culture based on communication, professional growth and recognition.
Yanina is much more than her professional career, she is above all the mother of Malena and Martina, a fan of soccer and rolling. With her enthusiasm for her life, she is a person with a contagious energy that inspires others.
Gina Muñoz
QIntelligence Manager
Gina has a Bachelor’s and Master’s Degree in Marketing from Tec de Monterrey, with more than 30 years of experience in media, strategic planning and business intelligence. She was part of the International Committee of the MRC in 2013 and has given courses and conferences in public and private entities.
In 2022 she was selected as Leading Women Mexico, which makes her feel very proud and motivates her to continue working hard and contributing to the community.
She is a professor in the Master of Digital Marketing at UNITEC, where she teaches “Design of Digital Business Models”, “Sensory and Experiential Marketing” and “Inbound and Influencer Strategies”. She was also a professor at IBERO and ITAM Universities, and enjoys sharing her knowledge with passionate students.
Originally from Mexico City, Gina practices Zen meditation and yoga to maintain a balance between her professional and personal life.
Lorena Costa
Qartic Head of Digital
Lorena is Argentine and lived 20 years in Brazil. In 2009 she began her journey into the digital world and quickly fell in love with the endless possibilities and strategies offered by digital campaigns. Her experience in account management led her to work for six years as a digital account manager at Dentsu.
There he managed large clients such as Telecom, Tarjeta Naranja, Inprotur and GCBA. For Telecom, he designed a management process for different verticals and implemented a project monitoring system that ensures the success of the monthly campaigns.
Lorena studied at Senai in Rio de Janeiro and later completed a project management course at UTN in Argentina. She has a deep love for animals and enjoys cooking as a hobby. Her passion for digital marketing and her attention to detail make her a valuable asset to any team.
Nicolás Tito
global coordinator
Nicolas is passionate about advertising and digital marketing. Graduated in Advertising at UCES, he has been immersed in the industry since 2014, accumulating extensive experience in various fields.
Throughout his career, he has collaborated with renowned media agencies such as HAVAS, IPG, DENTSU and FORWARD, where he excelled as a talented planner and account executive. In addition, he has worked in creative and data agencies, such as Wunderman Thompson, honing her skills in marketing data and innovative strategies.
Not only has he focused on agencies, but he has also been part of marketing software companies, such as E-planning and Real Trends, which has given him a unique insight into the technology that drives the marketing world.
His career also includes a stage in media marketing at Editorial Perfil, and in advertising aimed at a special audience: children, in Kidscorp, where he has demonstrated his ability to connect with diverse audiences.
Throughout his career, Nicolás has worked with renowned clients, such as Cencosud, Telefónica, UBER, Latam Airlines, Peugeot, Rappi, Higiene Urbana (CABA), Cartoon Network (LATAM), Kellogg’s (Brazil) and CarMax (USA), playing different roles as marketing manager, customer success manager and generating effective strategies for the success of their customers.
In addition to his passion for marketing, Nicolás is a proud father of Gian Franco, with whom he shares his love for football. He also enjoys sports in general and in his free time, plays with his dog Momo and fondly remembers his time as a tennis player, from 10 to 13 years.
In his quest to continue innovating in the field of marketing, Nicolás has studied creativity in the recognized ‘Escuelita de Creativos’, which has allowed him to nourish his creativity and skills to generate attractive and effective digital content.
When he is not immersed in the professional world, he loves spending time with his friends and staying up-to-date by consuming lots of digital content, always looking for new ideas and trends to apply to his work.
country managers
Pablo Tkatch
Argentina
Pablo is Argentine, Graduated in Advertising from the University of Business and Social Sciences. With a 15-year career at Agencia Quiroga, he excelled in leadership roles such as Director of Client Services, Director of Planning and later as Executive Director of Accounts.
During this time, he has worked with various leading companies in the market, including the Government of the City of Buenos Aires, Banco Ciudad, Telekino, Sancor Seguros, OSDE, Kohinoor, Honda Motors, Michelin and Asurin, among others.
In 2019 Pablo took a big step in his career by assuming the position of Country Manager of Argentina, demonstrating his ability to lead teams and carry out large-scale projects.
In his free time he plays paddle tennis, he likes to go to the pitch to see Boca Juniors and whenever he can he takes the opportunity to travel and discover new places.
Adriano Civita
BRASIL
Adriano is a recognized professional in the audiovisual world with more than 25 years of experience. Graduated in Film and Television from Boston University, he has worked in important companies in the sector such as MTV, Bandeirantes TV, Walt Disney Television, Touchstone Picture, among others.
In 1995 he founded Prodigo Filmes, one of the best independent content producers in Brazil. Under his leadership, the company has won several awards, including Best Film at the Rio de Janeiro Festival in 2011 and the APCA Award for Best Original TV Series in 2012.
In 2015 Adriano founded Arco Media Entertainment, a company dedicated to the development of audiovisual products related to digital platforms.
His long career and experience in the audiovisual market also led him to venture into the advertising area, founding Quiroga Comunicação in Brazil.
Patricio Moris
Chile
Patricio is a prominent Chilean publicist, graduated in Marketing from the University of Chile and with a career spanning more than 35 years in the world of advertising and the media. During his career, he has participated in various courses and seminars in cities such as Chicago, Barcelona, New York and Paris.
Thanks to this, he enriched his training and broadened his global vision of the market.
With extensive experience in local and international media agencies, he served as Business Manager of the first multimedia holding company in Chile. In 2007 he joined Ipsos as Director of the Media Content & Technologies Business Unit for the region, where he demonstrated his ability to lead teams and their ability to innovate and adapt to market trends. He was also part of digital and branding agencies, which allowed him to develop a global view of the world of marketing.
In 2022, he joined the Agencia Quiroga team as Country Manager for Chile, becoming a key player in the company’s success in the country.
Patricio is a multifaceted person who enjoys life to the fullest. In addition to his love of cooking and design, he is also a lover of the natural beauty of the Chilean foothills and deep conversations with friends about how to make this world a better place.
María Esparza
Colombia
María is a Colombian publicist with an impressive professional career, with more than 25 years in the world of marketing and business. She graduated from the Universidad de Los Andes, she has updates at the London Business School and Stanford University. She led the most important agencies in Colombia.
He stood out as CEO for the Andean Region of MEC, today WaveMaker, and as CEO of GroupM Colombia.
In 2016 he joined Quiroga Agencia de Medios Colombia as Country Manager, bringing all his experience and knowledge to the management of the agency.
María is recognized for her leadership skills and strategic vision in the advertising and media sector. She loves to meditate and occasionally ventures on a pilgrimage to discover new places. She enjoys reading and good movies, always looking for new stories that inspire and excite her.
Gonzalo Rinaudo
USA AND DOMINICAN REPUBLIC
Gonzalo, passionate about business and communication, studied Administration at the prestigious Fundación de Altos Estudios de Ciencias Comerciales in Buenos Aires and graduated in Journalism at TEA.
In 2001 he was part of the founding team of Quiroga Media Agency, where he has been involved in the development of the Administration and Negotiation areas since then.
In 2015 Gonzalo decided to take a big leap in his career and successfully led the operation of the company’s subsidiary in the United States, establishing itself in the state of Florida.
In line with his passion for opening new markets and his continuous expansion, in 2022 he was in charge of the start of operations in the Dominican Republic, which once again demonstrates his ability to successfully take on new challenges.
Gonzalo also has an active life outside of work. He is an avid player of basketball and soccer and loves to travel to experience new cultures and ways of life with his family. His great ground wire is his hometown, where he enjoys barbecues and recharges his energies.
Daniel Chinko
MExico
Daniel is Argentine, graduated in Social Communication with a specialization in Marketing, graduated from the National University of Lomas de Zamora. He has extensive experience in multinational media and creative agencies, where he has worked for a wide variety of business categories.
Among it, food, telecommunications, beverages, banks & finance, automotive, oil and chemicals, personal care, commerce & retail.
Until 2022, he served as CMO at Agencia Quiroga leading the positioning and development of the agency globally and is currently in charge of the Mexico office, where he works hard to help the Agency’s clients achieve their goals and boost their business. brands to the next level.
Daniel enjoys spending free time with his family, loves to travel and is a great cook.
Aldo Alfaro
uruguay
Aldo is a renowned Uruguayan Media Planner with more than 35 years of experience in the industry. He currently serves as President of the Uruguayan Chamber of Media Agencies, leading the development and growth of the industry in his country.
In addition to his successful professional career, Aldo has also had an outstanding academic career. For 12 years, he was a tenured professor of Media Planning in the Communication major at the Universidad Católica del Uruguay, transmitting his extensive knowledge and experience to future professionals in the sector.
His work and dedication have been widely recognized in his country, being chosen eight times as the Best Media Planner in Uruguay through a survey voted by the main advertisers in the country.
His experience and leadership make him a key figure within Agencia Quiroga.
José Manuel Ludeña
TEAM LEADER - PERU
José Manuel is Peruvian, with a degree in Advertising from the Pontificia Universidad Católica del Perú, with more than a decade of experience in media centers and communication media. With a strategic focus, he has worked for the main telecommunications, mass consumption and retail brands.
Although his experience has primarily focused on traditional media, he has effectively incorporated the inclusion of digital media into comprehensive media strategy over the past several years.
Currently, he works as Planning Team Leader in on and off media for Quiroga Peru.
In his spare time, José Manuel enjoys being in the company of his family and friends. He is a coffee lover and has actually dabbled in creating his own brand of coffee. His passion for advertising and marketing, along with his dedication and experience, make him an outstanding and valued professional.
